Lovart

Lovart is the world’s first AI Design Agent, built by Chinese team LiblibAI (based in San Francisco). You just say a demand, and it acts like an award-winning design director: it automatically breaks down tasks → thinks of strategies → calls up 20+ top models → produces 40 finished products (full set of logos, packages, posters, videos, 3D) in a single click.

1. Product Positioning: From “AI Drawing” to “End-to-End Design Agent”.

• Official claim: the world’s first “Design Agent” – the user only speaks one sentence of natural language, and the Agent automatically completes the whole chain of “Concept → Image → Video → 3D → Layout → Delivery”.
• Actual delivery:
  • One key multi-output: 1 prompt → 4K image, 15s short video, Figma editable source file, print-grade PDF at the same time.
  • Conversational Iteration: directly after generation, chat about “replace cat with dog”, “darken background by 20%”, Agent precisely edits single element (object-level inpaint/outpaint).
  • Infinite Canvas: Figma-like infinite canvas, supporting voice input, AI predictive layout, PS/Figma two-way zero-loss import.
• Differentiation: Midjourney/Flux only produces drawings, while Lovart produces “a package of files that can be delivered directly”. For brand owners, advertising dogs, and independent developers, it saves 70% of the manual chain of “diagram→PS→typesetting.

2. Technical base: open source model + self-research Orchestration

• No self-developed large models, all connect to open source/third party APIs, fast iteration, low cost.
• Workflow Engine is the core barrier: stringing 7 independent models into an assembly line, ordinary people 0 tips engineering.

3. Business Model and Pricing (updated November 2025)

• Free: 100 credits per day (≈ 20 HD images or 3 short videos)
• Paid packages (2 months off for annual payment):
  • Pro: $29/month → 3000 credits + unlimited low-priority images
  • Studio: $99/month → Unlimited Flux + Team Collaboration + APIs
  • Enterprise: Customized, with private LoRA training
• Promotional Hook: LTX 2 / Hailuo 2.3 Unlimited before 11.10 annual payment, price/performance beats Runway Gen-3 ($0.5/s).

4. Market competitiveness (30 days sound volume comparison)

• • Japanese designer @kawai_design posts 3 consecutive Notes/Voicy saying “Lovart replaces 80% of Canva’s handiwork”.
  • Saudi KOL @aziz4ai used Lovart to replicate his popular Nano-Banana, with 57k views on a single post.
  • Negative: A few users complained that “Japanese vertical rows still need to be manually arranged”, but the official update on November 5th has already supported it.

5. User Ecology and Cases

• Official Gallery: 3000+ commercially available projects with full prompts + file packages for download.
• Benchmark cases:
  1. Product designer Bear Liu: 1 prompt → 32-page career-themed children’s coloring book (with printed mockup).
  2. Sustainable fashion brand: 6 logos + brand VI + short videos in 15 minutes.
  3. Indie game team: 50 scene maps generated by dialog → dragged directly into Unity.
• Community event: #TrickOrCreatChallenge produced 800+ Halloween videos in the past 7 days, and the official airdropped 100,000 credits.

6. Risks and room for improvement

1. Brands/advertisers: start annual payment immediately, get LTX 2 unlimited, Q4 marketing materials out in 3 days.
2. Freelance designers: use free 100 credits to run 3 client scripts, 90% will switch to paid.
3. Investors/Competitors: Lovart is not another AI drawing tool, but the Agent version of “Figma + PS + Runway”, the valuation is likely to break 200 million knives in 2026, pay attention to its API open node.